Driving Digital Banking Growth: Turning Strategy into Profitable Customer Propositions

From strategy to execution: how banks translate digital strategy into scalable, revenue-generating products.

Customer-centric propositions that win: designing digital offerings that increase adoption, loyalty, and lifetime value.

Commercial decisioning in digital banking: using data, segmentation, and insights to optimise pricing, payments, and product performance.

What works in 2026: lessons learned from rolling out digital propositions in a competitive Nordic banking market